Lifeforce Entertainment | Branded Entertainment | Web Series | Video Marketing | Toronto Production

Branded Entertainment is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program.

-Wikipedia

Lifeforce Entertainment works directly with advertising agencies and their clients to create and distribute online branded entertainment by way of episodic web series. These programs can be both scripted or live action and are constructed to increase brand awareness, build brand loyalty, and drive sales. Never before has there been an opportunity like this for brands to reach customers at such a low price point via the internet.

Focus on web distribution
We specialize in web optimization and distribution for online video. As such, we’ll help design your series to have the maximum impact online at the highest level of quality. Our team comes from film and television and now work exclusively in the online space, so you can be sure that your series will be best represented on the web.

Immediate results
Utilizing quantifiable analytics, clients can see an immediate response to their online campaigns. With targeted audience demographics, your series can be customized to drive the highest conversion rates, while creating a lasting connection with your viewers. These elements bind your consumers to the brand, developing a lasting brand/consumer relationship.

The tools you need
Design, entertainment and functionality are the key elements to any successful project. We understand these ingredients and integrate them into all of the projects we take on. Audiences want to laugh, cry and sympathize with characters, and they want to get their content in the fastest, most convenient way possible. Ultimately, they want to be engaged. When we match these elements with your brand, audiences will continue to re-visit your content and recommend it to friends.

Integration into your current campaign
Whether you have an existing site, or are looking to build one around your branded content, we are able to integrate your series into whatever showcase you choose. Whether it’s design, titles, music, or theme, we’ll make sure it fits into your campaign.

Production Affiliations
We work side by side with ACTRA, the Canadian actors union, allowing us access to top performers, and vocal talent. We’re also one of the only members of the Canadian Film & Television Producers Association that focus entirely on web video. That makes us an excellent choice to lead your video campaign online.

Alliance of Canadian Cinema, Television and Radio Artists

Canadian Film and Television Production Association

To determine the right branded entertainment strategy for your company, contact us to set up a free consultation at your office, and find out how you can get the power of web video working for you today.