In The Rough

In The Rough is the newest brand integrated series to come from the Lifeforce Entertainment. Shooting began on August 30th with a cast of 22 and the series was first released online and on television in February 2011.

Synopsis


Will Ryan is a man who has always done the right thing. He plays by the rules, and never feeds on drama. But when he discovers his girlfriend in bed with his best friend, he seizes a second chance to follow his dream – playing professional golf. With the help of his grizzled former coach, O’Riley, a once great golfer now one step away from suburban gigolo, and his sponsor, Charlie Chase, fresh from a money laundering scandal, Will is taking his shot to the pros. But playing with the big boys means navigating the ruthless world of tournament golf, where competitive rivals, corrupt sponsors and personal demons are all waiting to test the limits of Will’s skill and perseverance on and off the green. Ultimately, the real challenge comes from within himself as he must transcend the drama of his life to find glory in the game.

An exclusive bunch


In The Rough was partly financed with the support of the Canadian Independent Production Fund. 2010 marked the Fund’s first pilot program to fund dramatic web series.

Brand Integration


In The Rough uses its dramatic, and engaging storyline to integrate products from:
  • Callaway
  • Titleist
  • Ping Golf
  • Pepsi
  • Sony


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Program Specs



  • Episodes: 10

  • Episode Length: Various 7-12 minutes

  • Launch Cycle: Twice Weekly

  • Format: 1080P High Definition

  • First Release: Frebruary 2011

  • Aspect: 16×9, 1:78.1


In The Rough Trailer