Branded Entertainment

Our digital strategy is to integrate with yours. We’ll work with your marketing team, and prepare three creative concepts that we feel best fits your objectives, and exemplifies your brands image. Your companies values are an important lining for the theme of the show, and they should be worked into the creative.

As part of our information gathering process, we’ll determine who your audience is, and what message you’re looking to send to them. We’ll also determine how deeply integrated you want your brand to be, and the best way to convey your message through story. It’s an in-depth process of analysis mixed in with strategies that are proven in today’s online market.

 

With a background in feature film and web show production, our creative team offers you the highest standard of video production. Expect HD quality video, beautifully shot, with crystal clear dialogue, layered sound effects, and an emotion inducing score. As the audience follows along with your series they’ll become immersed in its story which is fully supported by the technical element surrounding it.

To ensure the highest quality productions, we work with the top directors, photographers, actors, and crew to deliver broadcast quality images on the Internet. You’ll get the benefit of leveraging our signatory relationship with Canada’s largest talent union, ACTRA to provide professional actors.

Delivery of your series comes together with the highest encoding settings so your show looks good no matter what site it ends up on.

 

Branded Entertainment can be incredibly cost effective relative to TV and the value you receive.

A typical hour long TV program can cost anywhere from 1.5-2.5 million dollars each episode. That breaks down to around $33,000 per minute of programming. Branded Entertainment on the other hand can run as low at $2500/minute. It’s true that the audience numbers are lower than TV, but the audience targeting and user engagement is much higher. You’re also able to track where each viewer came from, and what their drop-off rate is. In terms of your digital spend, Branded Entertainment is designed to give you the best return on investment.

There’s no point in having a great series if no one ever sees it. We specialize in web optimization and distribution for online video. As such, we’ll help design your series get maximum impact online. Multiple distribution channels allow us to send your series to YouTube, Hulu, Blip, Vimeo and other video sharing sites. This strategy gives viewers the highest chance to find your content, and share it with their social circle.

Speaking of sharing, social integration is included into all our shows to make it easy for your fans to talk about you with their friends.

Plus, why stop at online and mobile viewing? Your series could be a prime contender for Netflix, GoogleTV, Roku, and the Xbox or Playstation network.

The point is to get your show seen, and it’s our mission make that happen.

 

The numbers hold the key to maximizing growth for your series. We work with a real-time analysts company to deliver you live stats on who is watching your show, where they’re coming from, and what the drop-off rate is. We use these stats to make adjustments to our marketing strategy to find the sweet spot for your series, and ensure it has the largest impact. These stats are available to your team as well, so rest assured that the numbers are on your side.

 

Whatever your reason for wanting a branded entertainment campaign, we’ll work hard to make sure your goals are met. Whether it’s building awareness, driving sales, or delivering your brand message, results are what matter to you. Our entire process is built around delivering you results. Contact us today to learn more about branded entertainment opportunities for your company and for a free creative presentation on how branded entertainment should be a part of your digital strategy.